What is an Explainer Video?
Research means search again and it is an inevitable part of a company. The Companies or people who don’t have enough time to do research, explainer videos work for them to bridge the gap. An explainer video is a marketing instrument to introduce your company and provide the foundation of your brand such as your product and services. These are used as a tool to engage the customers.
Ultimately, an explainer video answers the questions, “Who are you and what do you do?” It has been in a study that landing pages with explainer videos have an 86% better conversion rate than those without.
Explainer Videos for Business
A brief film called an explainer video tries to explain how something works in an understandable and entertaining way. Usually, they are used as marketing videos to highlight the advantages of a good or service and increase sign-ups or sales. These videos are used by businesses in order to impart the knowledge regarding its ideas, concepts, policies and safety guidelines.A marketing-based explainer video typically lasts between 45 and 90 seconds and will use a snappy conversational script and an appealing visual style to capture the viewers’ attention. The two main types of explainer video are:
- Animated explainer videos
- Live-action explainer videos
Benefits of Explainer Videos for Business
Explainer videos play a crucial role for the growth of the business. These can be powerful tool to capture the attention of the customers and keep them engaged in the fast paced dynamic world. We can explore these all benefits of using explainer videos for business –
- Increasing conversion rates – as per the studies conducted, explainer videos can increase the chance of someone buying a product or service up to 85%. It helps to retain the customers and also to make them informed about purchasing decisions.
- Making Your Product/Service Clearer: Explainer videos provide a visual representation of your product or service, making it easier for viewers to understand how it works and how it can solve their problems. They allow viewers to lookout the product, and its unique features.
- Driving Conversions by Increasing Interest: Explainer videos can generate interest in your business via social media. By sharing them online, you can expand your reach and attract potential customers. They can be used to promote new products, explain complex services, or simply to showcase your brand.
- Improving Google Ranking: Websites overloaded with information and images rank low in Google searches. Explainer videos can provide accurate product information quickly, which enables prospects to make confident decisions faster. Adding videos to landing pages can increase conversions by nearly 90%.
- Enabling Audiences to Retain Information: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than reading text. By providing videos to your customers, you are enabling them to learn all about your business offering. They are more likely to remember and recall the information they see in a video than they are to remember something they read.
- E-learning: Explainer videos can be used to educate your employees about your products and services, helping them to better understand your business and improve their performance. They are an excellent way to deliver training materials, and can be used to create engaging and interactive training sessions.
- Enhancing Brand Awareness: Explainer videos can help the business to stand out from the competition and create a unique brand identity. These can be used to tell your brand’s story, values and vision, and highlight what makes it different.
The top video marketing trends for 2024
Here are the video marketing trends that the experts expect to see in 2024.
1. More use of AI tools and tricks
AI is a backbone of modern era in this dynamic world. The advancements in Artificial intelligence (AI), promotes to growth for a business. For example, Open AI launched the updated ChatGPT 4.0. There have been tons of other applications for this technology in the market.
Danielle Warren, senior video editor at Google, expects this to be a major trend in video marketing in 2024. AI will of course continue to be a huge topic and trend going forward. AI tools will increase productivity and help video teams ‘do more with less.
2. Videos will be included in newsletter and email creative
According to study there are more than 1.6 million newsletters on Substack and LinkedIn alone. The business is looking forward to incorporate more videos into the email marketing strategy in 2024. “Short videos have helped the customers experience the newest product features which will hopefully drive adoption, keep them satisfied, and result in client retention.”
3. More real people on camera
It is well said, visual things are more helpful as compared to other sources. “Video is such a great tool to connect with audiences,”. “You can take a seemingly distant product and humanize it through video. We’re going to see more and more people on camera, whether it’s sellers, marketers or executives.” By creating connections and building trust, video marketing can have real long-term impacts on brand affinity.
4. Short-form video
As of October 2023, there are 4.95 billion social media users globally, which accounts for 94% of internet users. With that many people logging into social media, it’s a guarantee that audience is reachable. One of the most effective ways to grow your brand’s reach across is short-form video marketing content on social media.
5. Long-form video content returns
Video marketing experts are also expecting a renewed focus on other kinds of video in 2024. They point specifically to an increase in YouTube video marketing and advertising and this makes sense.
YouTube is a great place for recorded podcasts, explainer videos lead us to the next trend.
6. More videos will be made without sound
In 2017, 85% of Face book videos were watched without sound. This video marketing trend is back, as many users are now consuming even more social video content without sound. Users spend an average of 151 minutes each day on social platforms interacting with content, including videos with and without sound. There’s a lot of Instagram Reels watched in the office, in waiting rooms etc without sound. It shows how people are interested in these videos.
Conclusion
Explainer videos have become the dominant players in video marketing. It’s because they work. They’re a form of content that engages with clients and customers and boosts conversion rates. To create an effective explainer video you have to work out exactly how your product or service can benefit people.
Overall, explainer video is a powerful tool for businesses looking to increase conversion rates, drive traffic, and boost brand awareness. By providing a visual representation of product or service and delivering a clear and concise message, explainer videos can help the business stand out from the competition and make a lasting impression on potential customers. With the many benefits that explainer videos offer, it’s clear that they are a worthwhile investment for any business looking to grow and succeed in today’s competitive market.